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Alticor began in 1959 as Amway
Corporation. Although primarily a U.S. business
at the time, Amway steadily opened its business
opportunity to IBOs (Independent Business
Owners) in other countries, initially in
Canada and
Australia, but eventually also in Europe, South
Africa, Asia, Southeast Asia, the Pacific, the
Caribbean, and the rest of the Americas.
In 1999, Amway opened business on the Internet,
starting an entirely new “i-commerce” business
model. The new model was so successful
that Amway shifted entirely to that model in
North America and created a company specifically
to support North American IBOs and its
specialized business plan, calling it Quixtar
and later rebranding it as Amway
Global and then
Amway North America. At that same
time, Amway continued as a separate company to
support IBOs in the rest of the world and
created Access
Business Group to facilitate the
manufacture, warehouse, and distribution of
products worldwide. Alticor was created as a
parent company to manage the whole structure.
Today, Alticor is comprised of Amway
Corporation,
Access Business Group, and Alticor Corporate
Enterprises, which includes
Amway Hotel Group, Interleukin, and
Gurwitch.
Alticor has long maintained strong
communications ties with IBO organizations,
frequently seeking input on decisions that can
affect IBO businesses. At first it was
as Amway with the
American Way Association, then with the
Amway Distributors Association.
Today, Alticor continues the dialogue via Amway
Corporation with the IBOAI (Independent Business
Owners Association International).
Alticor’s world
headquarters operates from Amway’s original
mile-long complex in Ada, Michigan.
See also
IBOAI
Amway
Amway North
America
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