| |
In the early days of the American Way
Association, before
Amway Global
was even formed, distributors (now IBOs) sought out products
in the marketplace to sell.
Jody Dutt
remembers his dad trying a water softener kit, car
generator, and battery additive. “Dad came home with a
chemical set and practiced the pitch on Mom,” says Jody, who
would have been about 9 at the time. “They were never
planning to be a manufacturer; they were going to be
manufacturer representatives.” Each distributor was
encouraged to bring sellable product ideas to the AWA and if
the AWA took on the product everyone could promote it, and
it would carry the insignia (a seal balancing a ball) as an
official AWA Product.
When Amway Global was founded, the Association
and Corporation worked together to develop products for
distributors to retail. At one time, an IBO could sell as
many as 450 products, most of them created and manufactured
by Amway Global, with the
Board’s
input. Although today the product selection has been pared
to suit the market, Amway Global and the
IBOAI
continue to partner to bring to the marketplace products
best suited for IBOs and their customers.
|
|
