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 “Originally,
the Board met monthly,” says
Jody
Victor, son of founding Board Member Joe Victor and
current member of the
IBOAI Governance & Oversight Committee. “They talked a
lot about products, which had to meet five principles:
universal appeal, repeatable sales, unlimited potential, not
tied to the economy, and supports free enterprise. They
looked at water softeners and bomb shelters, for instance,
but you usually only sell those once.” It’s not surprising
the first product was actually a household cleaner (L.O.C.)
that could be sold anywhere, could be offered again and
again, had lots of uses, was inexpensive, and anyone could
sell. Today, the
IBOAI Board
and
Marketing Advisory Committee meet officially four times
a year plus frequently conduct phone conferences and meet
informally, still applying those principles to support IBOs
with top-quality products.
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