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Another product related idea covered by the IBOAI in their board meeting was discussion concerning development of new "door-opener" type products that will help IBOs grow their businesses.
Sandy Hawkins, head of the Marketing Advisory Committee, announced some new products for the upcoming fall campaign. Perfect Water is now offering three new and impressive flavors. She also said to watch for exciting new products from Artistry and Health. Hawkins noted in particular that the fall campaign will employ some of Frank Luntz's messaging in both retail and sponsoring marketing. Frank Luntz is the author of WIN.
The IBOAI Board has four great committees working together accomplishing great things. They want IBOs to know that everything that happens at Amway HQ happens with your board representing you.
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