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Creativity, ingenuity, insight, and a foundation of
business savvy. What are we talking about? The
IBOA International Board’s
Marketing Advisory Committee (MAC).
While you’re touting the benefits of
Amway Global’s
latest products, surfing the
quixtar.com Web site, or registering a new
Independent Business Owner, the nine members of the
Marketing Advisory Committee
are supporting your efforts. They’re checking out the competition, reviewing
your suggestions, brainstorming product improvements, and meeting with
Amway Global’s
top executives to make recommendations to help meet the needs of all IBOs.
The
Marketing Advisory Committee meets three times
annually but communicates constantly year-round. The committee's
responsibilities include:
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Partnering with
Amway Global on product direction
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Making suggestions on keeping
quixtar.com timely and
fresh
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Reviewing support materials including literature,
videos, and CDs
“We look at the business from a woman’s perspective
and work hand-in-hand with the
IBOA International Board on making improvements
to the business opportunity,” says Double Diamond Nancy Wilson,
Marketing
Advisory Committee Chair. “We try to suggest changes that make building your own
business easier and that work for all IBOs regardless of their business
philosophy or practices."
Currently, the
MAC is in the process of reviewing
publications and communications. “We are looking at the target audience,
content, and the products represented. We want to ensure that these
communications appeal to IBOs and work for them from a business-building
perspective,” Nancy adds.
“Serving as a member of the
MAC is not only a great
honor, it’s a great responsibility and one that we all take very seriously,”
says Triple Diamond and
MAC Vice Chair Julie Duncan.
So while you’re out there building your business,
the
Marketing Advisory Committee is working to represent your interests with
Amway Global. It’s a process of teamwork and continuous improvement that keeps
this business opportunity North America’s best!
To learn more about the
IBOA International, visit us
on the Web at
www.iboai.com
or
www.ibofacts.com.
Copyright
2002. Source: September /October 2002 Achieve®
magazine. Reprinted with
permission.
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