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IBOAI and Quixtar strengthen partnership

 
 

In business as in life, changes and challenges are the rule not the exception. How individuals and organizations react to such events determine if the outcome is success, failure, or somewhere in between.

The year 2007 tested the IBOAI and Quixtar with new changes and challenges that made the partnership between the two organizations stronger than ever. In fact, prior to the October meeting, the IBOAI and Quixtar signed a new contract that reaffirmed their close working relationship.

Throughout the year, the Association and the Corporation drew from their occasionally different perspectives to develop and begin implementing significant changes to transform the business and elevate it to greater levels of success. Based upon the core goal of helping more IBOs make more money sooner, the Board provided key input to Quixtar that resulted in:

  • A burst of new marketplace-driven products, including the sensational Simply NUTRILITE™ and ARTISTRY® essentials product lines.

  • New advertising spokespersons, such as Gabby Reece, as well as event sponsorships to drive more consumers to IBOs and new sales kits and training to help IBOs turn those consumers into customers.

  • And an all-new QUIXTAR® Business Incentives Program that features rewards for new IBOs and increased cash awards for IBOs at all different levels.

At its October meeting, the Board continued to review and fine-tune with Quixtar the many transformation initiatives under development for '08, '09, and beyond. The Board also elected Bill Hawkins Chairman and Bob Andrews Vice Chairman of the Executive Committee for 2008 and announced the newly elected Board members starting three-year terms in January: Howie Danzik, Jim Dornan, Jody Dutt, Shivaram Kumar, Steve Woods, and Dan Yuen.

 

As is customary at the closing session of the October meeting, the Joe Victor Leadership Award was presented to a deserving Board member. The 2007 recipient was outgoing Chairman Jim Janz, who also was appointed to the IBOAI's Governance & Oversight Committee. The Board also lauded Quixtar Executive Vice President Jim Payne on his commitment and contributions during recent years and welcomed Steve Lieberman, Quixtar's new Managing Director.

Copyright 2008. Source: January 2008 Achieve® magazine. Reprinted with permission.

 

 

 
 

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