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Amway Global Praised at DSA Awards

 


Amway Global was just honored by their peers for innovating IBO businesses. They earned high praise at the Direct Selling Association (DSA) Awards by receiving the Technology Innovation Award and as finalists for the Excellence in Salesforce Development Award.

Amway Global was honored with the Technology Innovation Award for their top-in-class iPhone app. Said the DSA, “A robust application is transforming the way Amway Global independent business owners (IBOs) recruit, sell and manage their businesses. Amid huge excitement, the application reached number four on the iTunes ‘top 25 business apps’ list in December. With IBOs’ adoption and usage growing each month, it already accounts for seven percent of online business productivity inquiries.”

In addition, Amway Global was honored as a finalist for the Excellence in Salesforce Development Award for an innovative video the Corporation produced with IBOAI Governance & Oversight Committee Chairman Jody Victor and former IBOAI Chairman Bill Hawkins in league with the comedy group Second City Improv. Explains Alison Hague, Amway Global Director of Training and Education, “Amway worked with two very successful key leaders to teach other leaders how to apply the principles of improvisational theater to their businesses: Tongue-in-cheek videos, amusing exercises, and banter between Jody Victor, Bill Hawkins, and the Second City players proved that using humor is an effective way to educate.” She noted that since the training, those who attended say they have experienced twice the increase in New IBO registrations and an increase of one and a half times the number of new customers compared with those of a random control group.

Awards were presented at ceremonies held June 8, 2010, in San Francisco.




 

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