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Amway Global
launched a brand new multiplatform, multimillion-dollar advertising
campaign entitled, "The Power of Positive." The first of three new
television commercials broke on Monday, March 15, 2010.
When you think about it, “Positivity” is in all of our DNA. "The
Power of Positive" campaign exemplifies who Amway Global is as a
company and you are as Independent Business Owners. It demonstrates
how all of us make life better through our products, our businesses,
and our community efforts around the world. Check out this "behind
the scenes" video on
“The Power of Positive” campaign.
As with the previous national advertising campaign, we are all
fortunate to have renowned TV announcer and musician
John Tesh
as the voice of Amway Global in these new commercials.
In the coming weeks, Amway Global commercials will be seen
everywhere! Look for The Power of Positive ads on the following
Cable networks:
A&E,
Animal Planet,
Bravo,
CNN,
Discovery,
ESPN,
FoxNews,
History,
Headline News,
Investigation Discovery,
Lifetime,
SyFy,
TBS,
TNT,
Travel,
and
USA.
Throughout 2010, you (and many others!) will also spot ads in 17
magazines and newspapers, including USA Today,
People,
Sports
Illustrated,
Business Week,
Newsweek,
and Time.
For broadcast and print advertising updates, be sure to check the
Amway Global Message Center
and IBOAI’s
Amway Global News
section periodically.
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