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Amway Global is
the presenting sponsor of "Amway
Global Improv-Ice," a unique televised Christmas Day
special featuring many of figure skating's biggest stars.
Update:
The event rebroadcasts
January 9 on Comcast SportsNet at noon ET; January 18 on Hallmark
Channel at 6 p.m. ET; and January 24 on Hallmark Channel at 1 a.m.
ET.
"Amway Global Improv-Ice" is a figure skating event but with a
twist: Performers - including
Sasha Cohen,
Nancy
Kerrigan,
and
Kurt Browning
- will figure skate to music they're hearing for the first time.
During the program, viewers will be instructed on how to vote for
their favorite skater.
This event has awesome promotional power to help you generate
greater interest in your business: The Amway Global name will be
seen or heard dozens of times during the two-hour show. In addition
to the name of the event being mentioned by the announcers and
co-hosts
Kristi Yamaguchi
and
Brian Boitano,
the Amway Global name will appear on superimposed graphics, banners,
tickets, ads, internet postings, and in public relations materials.
During the show, eight Amway Global commercials will air. In
addition, the show will feature two 60-second episodes, featuring
Yamaguchi and Amway Global Vice President of Marketing
Jori Hartwig
discussing the
AMWAY
ONE BY ONE CAMPAIGN FOR CHILDREN® program.
The musical guest stars are the
Goo Goo Dolls,
who are promoting the event on their Facebook page.
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