Amway & Amway North America (formerly Quixtar) News

Team Nutrilite Advertising and Marketing Materials to Temporarily Undergo Olympic Blackout

You may soon notice an absence of all advertising and marketing materials featuring Team Nutrilite (athletes Asafa Powell, Jenn Stuczynski, Sanya Richards, and Liu Xiang). This will actually happen to all athletes competing in the Olympic Games who represent companies or products not officially sponsoring the Olympics. However, it’s only temporary – promotion of Team Nutrilite will return right after the 2008 Olympic Games, as the following statement from Amway Global explains:

 

Advertising Blackout for Olympic Athlete Endorsers

In support of our global Nutrilite business, endorsement agreements have been arranged with several athletes who will be participating in the Olympic Games in Beijing. Due to guidelines established by the governing body of the Olympic Games, advertising and marketing materials featuring these athletes cannot be distributed or broadcast while the games are in progress August 8-24. Doing so could potentially result in the disqualification of these Team Nutrilite athletes from competition.

 

We do not wish to hinder the success of Team Nutrilite, so we will honor this Olympic blackout period and seek the cooperation of our Independent Business Owners to do the same. In fact, to ensure we are honoring this requirement, our blackout period will begin July 28 and continue through the end of the Olympic Games. This requirement is the only reason for the short-term discontinuation of any programs featuring these athletes.

Who is Team Nutrilite?
Team Nutrilite is four world class athletes: Asafa Powell, world-record holder in the 100m sprint; Jenn Stuczynski, the number-two all-time world female pole vaulter; Sanya Richards, among other things currently ranked number one in the 400m dash in the world; Liu Xiang, world-record holder in the 110m hurdles and the newest global brand ambassador for Nutrilite.

Learn more at these websites:

• Team Nutrilite Blog at the Opportunity Zone

• Team Nutrilite Page at Quixtar.com (requires log-in)