Amway Global has announced a three-phase roll-out of its new Amway Global North America / Amway™ Global transitional brand logo. It was introduced to the public by way of the Ada-tudes blog in the Opportunity Zone in an article by Steve Lieberman, Amway Global’s Managing Director. These are slated for all Amway Global communications in the coming year.

Phase 1: March 2008



All internal and external communications, including advertising and public relations, will carry this logo beginning March 2008.

Phase 2: September 2008



Amway Global will be elevated to the lead brand in our communications, and Amway’s 50th anniversary will be acknowledged beginning September 2008.

Phase 3: May 2009



The transition to our new business opportunity brand will be completed in May 2009.