IBO Best Practices – Product Claims

Be Creative, Just Not with the Product Claims

One aspect most IBOs like about an independent business is the ability to be creative. To imaginatively market the opportunity and the products. To help others see the potential in their futures and imagine how quality products can improve their lives.

However, one area where you shouldn’t be creative is in the area of product

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claims. Amway Global employs skilled product teams to determine just what claims anyone can make about a product. The group includes R&D scientists, marketers, packagers, label writers, promotional writers, packaging designers, regulatory experts, and attorneys who hash out exactly what can be said or printed. They work out what can be claimed on product packaging, product labels, literature, websites, product demonstrations, and anywhere else a product will be promoted. These are experts in their fields, and they do all the detailed ground work so you don’t have to.

No one likes to buy a product and be told it will do something, only to find out it can’t do that. Not only is it unethical to make false claims, it’s illegal. For that reason, we are guided by Rule 4.4.1 of the Rules of Conduct:

IBOs shall not make exaggerated product claims or non-guaranteed claims with regards to the Corporation’s products or products distributed by the Corporation.

There are lots of ways to be creative with products: There is how you demonstrate them, how you promote them together, even how you price them, just to mention a few. However, you cannot vary the claims, which have been optimized by experts for this market before the products leave the warehouse.

When you retail products, enjoy yourself and be creative – but stick to the product claims.

See more of the IBOAI’s IBO Best Practices