The mission of the Independent Business Owners Association International (IBOAI), through the elected members of the IBOAI is to:
- Promote the best interests of Independent Business Owners (IBOs) and act as an advocate in IBO issues.
- Promote and protect the integrity of the Independent Business Ownership Plan.
- Ensure that the business opportunity today is as good or better for future generations.
- Act as an advisory group to Amway North America, formerly Quixtar and Amway North America, formerly Quixtar Canada Corp.