IBOA International

The Independent Business Owners Association International, Inc. (IBOAI) is the advocacy organization for North American Independent Business Owners (IBOs) affiliated with Amway®. The IBOAI advises Amway on every facet of the North American business, from products and promotions to operations and business guidelines. The IBOAI and Amway are dedicated to partnering for success with your input, support and participation.

THE IBOAI AND BOARD ELECTION: Make your vote count!


  • This is your opportunity to make your voice heard! The IBOAI Board represents all IBOs and it’s important to help select Board Members who will act in the best interest of all IBOs.
  • IBOs currently qualified at the Platinum level and above are eligible to vote annually for new members of the IBOAI Board of Directors.  
  • We are the ONLY Business Opportunity in our industry with a trade association that affords its “IBOs” the right to participate in the election of a Board of Directors comprised exclusively of IBOs.


  • YOUR Trade Association – your direct line to AMWAY Corporate Leadership – led by 15 IBO Leaders currently qualified at the Diamond level or higher.
  • Your IBOAI membership benefits you greatly! For just $12 you have a membership and representation in all aspects of your Business, now and in the future.
  • The IBOAI takes an active role in providing information and creating a positive environment for your Business through the IBOAI.com website, its quarterly electronic newsletter, and maintaining a presence in social media:


            www.facebook.com/IBOAI & www.facebook.com/IBOAISpanish

            www.twitter.com/IBOAI & www.twitter.com/IBOAISpanish

  • IBOAI “The Voice” an electronic newsletter is distributed quarterly and posted on the website to keep members up to date on business news, events, and more.
  • Additional online resources include: Tax Tips and Bookkeeping 101, by Joe DePetris, Social Media Reference Guide, and Music & Video Copyright Information and Guide
  • The IBOAI Board is structured into the following committees:
  • Executive Committee                                    • Awards & Recognition
  • Business Operations                                      • Governance & Oversight
  • Hearing & Disputes                                        • Legal & Ethics
  • Marketing Advisory Committee (MAC)


  • The IBOAI Board advises and consults with Amway Corporation on every facet of the Business to ensure your voice is heard!
  • The IBOAI Board proactively develops and creates new ideas for recommendation to Amway relative to products, policies, and rules.
  • Prior to final action, Amway submits to the IBOAI Board for discussion, evaluation, and recommendation all proposed new policies, proposed policy changes, or changes to the IBO contract, including the Compensation Plan and Rules of Conduct, which may materially affect IBOs.
  • The Board of Directors meets formally four times a year and spends countless hours between Board meetings on conference calls and attending additional meetings – continually working to sustain the best Business Opportunity for generations to come.
  • The IBOAI, in conjunction with Amway, provides a confidential dispute resolution process, the rules and substance of which cannot be changed or modified without the consent of the IBOAI Board and Amway.


June 2015 IBOAI Board Meeting Notes

Our June IBOAI Board meetings were very productive.  Below is an update of the items that we are able to share with you at this time.

Products, Website, Apps and Delivery

Satinique® Mousse launching October
Artistry® Men’s line has exceeded their expectations.
Added Artistry Men Social Media Ads: Facebook/Twitter/Instagram
Suggestions for more door openers presented.
Continue to discuss expanding and updating Apps.
Discussed enhancing User Experience on Amway website: Prioritize Fixes and get them done.
DITTO Delivery Updates will be coming in phases.

Partner Stores

A few new stores to be announced soon.
Sept 2015: Enhanced offer from AT&T – 19% monthly discount off service fees plus 50PV/120BV new accounts.


Amway assured us all Catalogs will be received by end of August:
July 31 to Diamonds
August 7 to Platinums
August 5 – 17 to all IBOs
January 2016 New Catalogs (DR)

Ribbon Gift & Incentive Program

Exclusive Ribbon Partner Store launching mid-August
Purchases not from Amway.com – from another platform (Maritz)
e-gift option on all selections
PV/BV 3-5 days after credit card settlement
Living Well $100 collection – Oakley, Shakespeare, Weider (US only)
Splendid $150 general merchandise – Michael Kors, DeLonghi, Nike
Ribbon Exclusivity
IBO pricing  .42PV/BV
Direct product purchasing ability for IBOs
Free shipping
3-8 business days delivery
Retail profits payments monthly only
Ribbon not available on Ditto
Ribbon sales kit no longer a Fast Track qualifying kit
Product availability on site immediately (no Back Order emails)
Payment options – credit card only – no checks
Ribbon Customer Service (Maritz)
Amway Customer Service Business Building & PV/BV inquiries
Will be able to search by name and category of products

SEO/Social Media

Strategy for using Social Media for SEO
How can IBOs engage and support search

Amway Regional Events

Chicago, NYC, LAX, Miami, Dallas on August 3, 15 and 22
Morning Business Meeting, Expo and XS Party
Amway Execs business overview – training on product and Growth Incentives – IBO & maybe a coach or Jason R.
Invite IBOs within a 100-mile radius

Dominican Republic Updates

Getting Amway App with everything but sponsoring & renewal for the Fall
More cycles for buying throughout the week so it doesn’t have to be on Saturday.
US/Canada working directly together with DR so that they have what we have.

Important Information

Updates to be announced for Growth Incentive Year 2 & 3.
ABOB & Welcome Kit Updates coming in the Fall.
Cuba is not open to the Amway business. The Zero Tolerance Policy is in place.
Our Rule 11, Alternative Dispute Resolution, continues to quietly and peacefully resolve conflict.


Suggested alternative for the Dubai 2017 NAGC as well as locations for 2018-2020 NAGC. Locations such as London/Scotland, Paris, Rome/Tuscany and Ireland were proposed locations.
Made recommendations to re-design and improve the Diamond Dreams program.
The recommendations include using the program to incentivize a greater population of Diamonds to grow their business.
In addition, proposed a recommendation to expand location options for qualifiers beyond Peter Island such as NYC, Caribbean Cruise or a winter location such as the Canadian Rockies.
Recommended NPC dates not land on EOM.

For New IBOs

Made recommendations for meaningful incentives for new IBOs that aligned with Fast Track Incentive Program in order to increase Activation, Retention and Engagementof IBOs in the first 6 months. Reviewed the proposed new Welcome Kit.

Rewarding loyal ordering IBOs

Proposed the company look at ways to reward our most loyal ordering IBOs.
These are IBOs that produce predictable volume month in and month out.
Whether they are vigorously growing their teams or just repeatable and loyal wholesale customers over the years, they should be treated as VIPs.

Free shipping from IBOs to Customers

After much discussion for the last few years, Amway has finally been able to find a way to allow IBOs to offer free shipping to their customers on their PRW and/or the Amway site.  It will be deducted from the IBO’s retail profit on these orders.
We do, though, continue to look at options for Amway to be able to offer free shipping for customers. But this is still a big win.
There was much, much more discussed during our meetings, but unfortunately this is all  the information we are able to share with you at this time.
Thank you for your continued support for your IBOAI Board!

New Platinums Building a Foundation of Success: Starting at NPC

New Platinums arrived in Grand Rapids, Michigan, on Monday, June 29, excited to spend a few days with fellow New Platinums, Amway™ Corporate staff, and the IBOAI®! After the emerging leaders completed registration at the Amway Grand Plaza Hotel, they were greeted by the IBOAI staff and presented with the popular IBOAI signature spiral journal and pen. Platinums also registered for a chance to win a Bluetooth speaker boasting the IBOAI logo. The three lucky winners were: Ariel Dosal, Jeff Fritz, and Laurie Neri. The Amway Merchandise Kiosk offering T-shirts, hats, and more for sale was also a big hit. The first day concluded with a wonderful welcome reception and dinner, filled with smiles, hugs, laughter – and lots of photo-taking!

Day Two of New Platinum Conference (NPC) began with the traditional much-anticipated Business Meeting. Even before Amway Canada Sales Manager, Jeff Johnson, took the stage, the excitement level was high. Once Jeff kicked off the meeting in his energetic, motivating style, the audience enthusiasm soared. It was evident the Platinums were fired up to hear of the many ways Amway supports IBOs and their success.

Next, Jim Ayres, Managing Director of Amway North America (ANA), took the stage and shared the message he heard years ago from Rich DeVos and continues to convey to all IBOs: "Thank you. Great job. Keep it up!"

Jorge Alvarez and Mileidys Monzon, who went Platinum in just nine months and are now Sapphires, spoke of their journey, indicating the three most important days for IBOs are:

  1. The day you are sponsored. 
  2. The day you decide to take the Business seriously.
  3. The day you decide to grow it big.

They encouraged the audience to dream big as they exited the stage to thunderous applause and cheers.

Addressing the New Platinums as leaders, Rajneesh Chopra, Vice President of U.S. Sales, shared "success factors" with the IBOs. He encouraged them to send emails to their Uplines explaining what would motivate them to go Emerald, to go Diamond -- this would help them support their success.

Closing the meeting on a high note, the audience warmly welcomed Bob Andrews on stage to talk about the "Foundation of Success".  As a Crown, an IBO for 45 years, and current IBOAI Chairman, Bob knows the Business inside and out. He shared the key to success is understanding people and what they want, explaining, "People are all the same no matter where they are from. They love their family, they love their country and they want great futures."  He also recommended IBOs secure their foundation with:

  1. Optimism - the way we think.
  2. Determination - the way we focus.
  3. Resilience - the way we respond.

He assured the New Platinums, "If you build a foundation of success with optimism, determination and resilience, you will become a Diamond!" And with this positive, inspiring message, the IBO Leaders were on their feet, applauding, cheering and whistling enthusiastically.

To keep the momentum going strong, the IBOs were treated to a preview video of Achievers 2016 in Las Vegas before they exited the Business Meeting.

The remainder of the day, Platinums attended education sessions on goal setting and the Rules of Conduct. In the evening, an XS® Energy Epic 80’s Bash is planned.

Bob Andrews

New Platinums Conference 2015    New Platinums Conference 2015

New Platinums Conference 2015

Collaboration and Gratitude Plentiful During June Board Meetings

When the IBOAI Board meetings came to a close on June 18, Chairman Bob Andrews and Executive Director and Board member Kathy Victor expressed their gratitude for everyone's participation throughout the week - the Board members, MAC, G2 and G3 guests, Amway employees, and the IBOAI staff. 

Kathy made special mention of the phenomenal input from the G2 and G3 participants during committee discussions, thanking Cale Andrews, Theo Galan, Jr., Dennis and Danielle Nafte, Tony and Frances Pappalardo, Steve and Marcia Victor, and Joe and Kelli Victor for attending. She also commented favorably on the Business Operations Committee's visit to Amway Customer Service. 

Representing Governance & Oversight, Jody Victor and Bill Hawkins, were lavish with their praise and appreciation for Bob's and Kathy's hard work. Jody said, "Bob does a great job moving us forward and we're grateful."

Bob pointed out: "The Committee recommendations from this session are tremendous. It's wonderful to have such engaged Board members and Corporate staff. Makes it easy to lead this Board because every member is 100% invested."

Emphasizing the importance of the upcoming IBOAI Board election (early October), Bob requested the Board talk about the importance of voting and encourage all Platinums to vote. He said, "When people vote and elect Board members, they become more vested in what we do."

Closing the final session, Bob reminded everyone, "We are a North American organization yet our influence is worldwide. We make a difference."

June 2015 IBOAI Board Meeting

High-scoring U.S. Dream Academy’s Annual Power of a Dream Gala Big Success!

IBOAI Athletic shoesOn May 13, sponsors, fans, and friends of U.S. Dream Academy gathered at the Washington Hilton to celebrate high achievement and perseverance at the 14th Annual Power of a Dream Gala. This year’s event, “Score For Dreams”, was bursting with energy (many guests wore athletic shoes!), amazing entertainment, poignant moments, and heartfelt speeches of gratitude and awe. It was a night to remember for years to come!

Kicking off the evening, the VIP reception for special guests and sponsors featured the opportunity to meet Olivia McMillan, Miss America’s Outstanding Teen, and pose for sponsor photos with U.S. Dream Academy founder Wintley Phipps.

As each guest arrived for the gala, they received gift bags brimming with exclusive products offered by Amway. Following the theme for the night, each gala sponsor’s table showcased customized athletic shoes in honor of their sponsorship and the theme, “Go the distance – persevere”. 

Malik Yoba, American actor and emcee for the evening, added flair as he introduced entertainers and welcomed honorees. Malik Yoba is known for his starring role as a NYPD detective on the FOX drama, New York Undercover and as Yul Brenner in Cool Runnings.

Before enjoying a lavish dinner, guests were treated to a delightful performance by the DreamKids of “I Am” and then, with Wintley Phipps, the familiar favorite, “Kum Ba Yah”. While guestsdined, Olivia McMillan and The Savoy Ellingtons provided musical entertainment.

Kendall TidwellEloquently expressing his experience with and his gratitude for the ongoing guidance of the U.S. Dream Academy, Kendall Tidwell, keynote speaker, captivated the audience with his inspiring story emphasizing the importance of learning to forgive. His grandmother enrolled him in the Academy in fifth grade, and with the help of his mentor and the Academy staff, he learned to cope with the challenges he faced in his young life -- the incarceration of his parents, foster care, and uncertainty about his place in the world. As a high school student, Kendall has been an advocate for mentoring children of incarcerated parents. Today, he is a proud member of the graduating class of KIPP Sunnyside High School in Houston, Texas and plans to attend Lamar University.

In keeping with the annual tradition of U.S. Dream Academy’s gala, several outstanding citizens were honored for their remarkable achievements and incredible perseverance in life.

Recognizing a mentor who goes above and beyond in his/her roleis important to the Academy and their sponsors. This year’s award honored Charlene Anderson as Southwest Airlines’ Mentor Of The Year.

The prestigious Legacy Award was presented to Herbert Douglas, Jr., founder of the International Amateur Athletic Association. He helped integrate the University of Pittsburgh athletic program and is the oldest living black Olympic medalist.

Jody Victor receives awardThree incredible leaders were recognized as President’s Award recipients, including Crown Jody Victor, Chair of IBOAI® Governance & Oversight, and President and CEO of MarkerNET, Inc. Today, his business operates in 102 countries around the world. Also receiving this prestigious award were Jonathan D. Mariner, recently appointed by new MLB Commissioner Rob Manfred to serve as Chief Investment Officer of Major League Baseball, and Dr. EdwinMoses, a former track and field athlete, who won gold medals at the 1976 and 1984 Olympics. In 2000, Dr. Moses waselected the first Chairman of the Laureus World Sports Academy, an international service organization of world-class athletes promoting sports as a tool for social change.

Regina Belle, an American singer/songwriter, completed the evening with a fabulous song.

Attendees agreed; this year’s gala scored high in every aspect -- incredible entertainment, festive decorations, delicious cuisine, inspirational stories, and well-deserved honors. A big success for an exceptional organization!

Wintley Phipps and the DreamKids