IBOA International

Business Meeting Encouraged Platinums to Be Leaders, Become Diamonds

New Platinums were up bright and early on Monday, November 3, starting their busy second day at the conference with an exhilarating Business Meeting. The session featured several key Amway Executives and special guest IBOAI® Vice Chair Bob Andrews as keynote speaker. 

Jeff Johnson, Amway Canada Sales Manager, kicked the meeting off with an energizing welcome message and introduction to Rajneesh Chopra, Vice President of U.S. Sales. Rajneesh was quick to congratulate the new IBO Leaders in their success and clearly conveyed now was the time to set their sights on the next goal -- attending Achievers in 2015. As added incentive, he let the Platinums know it would take place in Orlando, the home of Disneyworld, the ideal location for a family trip. In Rajneesh's business update, he proudly delivered the news that sales and sponsoring were up in September and sales were up in October in North America.

Next, Jim Ayres, Managing Director of Amway North America (ANA), took the stage and captured the audience's message with a strong, straightforward message: Amway Corporation is here to give you the training, products, and service you need. Jim expressed gratitude for all the Platinums do, complimented them on their great work, and urged them to keep it up.

Providing useful information and welcome inspiration, Lisa Hunter, Director of North American Marketing, presented on outstanding new products, promotions and tools to help IBOs grow their Businesses. Key points included:

  • Amway Coaches Poll - 2 billion impressions, 100 million engagements! Check it out at Amway.com/about-amway/coaches-poll
  • Artistry® testimonial site lends credibility to product quality and performance. Learn more at Artistrytestimonials.com
  • New XS® Energy Drink is refreshing Mango Pineapple Guava flavor.
  • New "Make It Yours! Campaign can help you attract customers, boost sales and increase sponsoring! On average, IBOs who use campaignsearn 50% more retail margin, sponsor 3 times more people, and are 4 times more likely to qualify for Fast Track Program incentives! Check out the Start Strong & Grow resource sheet in the Amway.com Resource Center and discover how campaigns can help your business.
  • The new Switch Share Duplicate App is a flexible simulator that demonstrates the growth potential for your business, featuring products you and your customers use every day. Find out more at theAmway Apps and Tools webpage.

Scott Scheidmantel, ANA Director of Performance Drivers, spoke briefly on "Growing Faster" and how IBOs can take their businesses to the next level by fully understanding the compensation plan, growth incentives, and Fast Track program.

ANA Training Director Suzie Fiore shared the wide array of training and education available for IBOs through Amway. Video testimonials shared that the training offers tactical steps IBO Leaders can implement with their groups for growth now and in the future. 

Angie Polsgrove, Amway U.S. National Accounts Director, introduced the many Sales Advisors who wholeheartedly committed to supporting IBO success, including those in the audience.

IBOAI Vice Chairman Bob Andrews closed the NPC Business Meeting with a motivational message, simply put yet incredibly powerful. Delivered in the dynamic presentation style Bob has become known for, he made every New Platinum in the audience feel as if they could be a Diamond. As Bob exclaimed, "Language and ethnicity doesn't matter. You can be a Diamond! You have an Association, the IBOAI, that supports and salutes you because ... YOU can be a Diamond! 

The essence of Bob's message is that building a firm foundation is vital for business success and sustainability. "This foundation should be firmly rooted in the principles of optimism, determination and resilience. The way we think, the way we focus, and the way we respond." By embracing these principles consistently, Bob stated emphatically to the Platinums, "YOU can be a Diamond!" And with that, Bob, smiling and waving to all, exited the stage to thunderous applause and a well-deserved standing ovation. 

Amway & You Education Session Provides Platinums with Value-Added Information 

Word in the Field is that New Platinums just can't miss the educational session entitled Amway & You: The Competitive Advantage during NPC. Why? It's packed with valuable information and it's taught by someone who knows the Business and the Corporation well. 

Jody Victor, IBOAI Governance & Oversight Chair, presented Platinums with beneficial information and interesting facts - specifically to help them speak confidently about Amway and how it compares to its competitors. 

Jody stressed a good defense is the best offense when it comes to answering questions about Amway. By the extent of nodding heads and note-taking during the session, the Platinums considered the details discussed of extreme importance. Jody reviewed several topics, including the IBOAI as the advocacy organization and voice of all IBOs, relevant facts and history of the Business, product information, and Amway compensation advantages.

New Platinums arrived in Grand Rapids, Michigan, on Sunday, November 2, excited to spend a few days with fellow New Platinums, Amway Corporate staff, and the IBOAI! It was a crisp autumn day, sun brilliant and spirits high, as the emerging IBO Leaders checked in at the Amway Grand Plaza Hotel and registered for the much deserved three-day event in recognition of their milestone achievement.

As soon as the IBOs completed registration, they were warmly greeted by IBOAI staff and presented with the ever-popular IBOAI signature spiral journal, the most recent Association literature, refreshing mints, and distinctive signature luggage tags.

Although many IBOs traveled hundreds of miles (and for many hours) to attend the conference, their energy level remained high. The Product Experience Expo was a huge hit! Everywhere you looked, Platinums were greeting each other, watching product demos, sampling new products, and posing for photos.

The product gift bags Platinums received at the Expo were brimming with exclusive products and samples of Nutrilite® Double X®, Perfect Empowered Drinking Water®, Satinique® travel-size hair care, and more. As they strolled around the Expo, Platinums received Nutrilite supplementation information, an XS® logo backpack filled with delicious products, and loads of literature and samples of Artistry® Youth Xtend™ and Ideal Radiance™ skincare, Satinique hair care, and Legacy of Clean® products.

In the evening, the Platinums were treated to a beautiful welcome reception and dinner in their honor. Boasting a Nutrilite® theme, the party was alive with color and robust in food and flair. The Platinums enjoyed live music and a bountiful buffet of fabulous foods and scrumptious desserts as they shared stories, smiles and plenty of laughter on their first evening of this incredible event.

Recognition and Gratitude Plentiful at October Board Meeting
Your IBOAI Board works in partnership with Amway Corporation to ensure the products and programs offered through this Business are the best they can be for IBOs now and in the future. This requires an unwavering commitment and steadfast faith in the Business, consistently demonstrated throughout the year by your IBOAI Board members.

During the collaborative sessions held at the IBOAI offices the first full week of October, Corporate staff joined the IBOAI Committee meetings to discuss top priorities. At the Closing Session on Thursday, October 9, the valuable contribution of exiting Board members was applauded, the amazing leadership was honored, and appreciation for past accomplishments and future endeavors celebrated.

Retiring Board members who will serve until the end of the 2014 - Steve Woods, Greg Francis and Ignacio Alvarez - were honored for their service. MAC member, Marybeth Markewicz, described by Terry Andrews as "a fabulous person" who's thoughtful and considered comments are always well received. Additionally, three special people were awarded for their inspiring leadership and passionate commitment to the Business and IBOs.

The Jere Dutt Lifetime Achievement Award was presented to a surprised Theron Nelsen, who was invited with his wife, Darlene, to attend the meetings as a former IBOAI Board Member. Bill Hawkins expressed appreciation and respect for a man with "a fabulous sense of humor, a great love for people, and amazing leadership even through tough times."  Jody Victor said, "We're proud to present this award to Theron. He is truly a man of his word!"

The Fred Hansen Spirt Award was given to Monica Stitt, Director of Customer Service, Amway North America, by IBOAI Chairman, Kathy Victor. "Fred Hansen was always 100% in and always got things done. Monica Stitt embodies that same spirit," Kathy commented. "She goes above and beyond. Monica always follows through and has made a huge difference in the Customer Service department."

Vice Chairman Bob Andrews had the honor of presenting the Joe Victor Leadership Award to the individual who, like Jody Victor's father, Joe, is "held in the highest esteem by the Board and the Governance & Oversight Committee." As Bob chronicled Joe Victor's attributes, he pointed out the recipient of this award holds the same attributes. "Love of family. Love of Country. Passion for the Amway Business and defender of free enterprise. A leader who speaks from his heart for what he believes in and is loved by all." Former IBOAI Chairman Steve Woods gratefully accepted this prestigious award, commenting on how much it meant to be honored for his dedication.

Before the meeting came to a close, Bill Hawkins and Bob Andrews remarked on Kathy Victor's exemplary service over the last three years as Chairman of the IBOAI Board. "She is a master at multitasking, extremely well organized, and someone we marvel at, appreciate and love," exclaimed Bill. "She'll continue as Chairman until the end of the year, but we felt it was important to give her this well-deserved award today." Surprised and delighted, Kathy expressed her appreciation to all, but especially her husband and partner, Jody Victor. "All I learned about leadership was from Jody. He has helped me become the person I am today. You're an incredible group of people and together, I think we've made a difference. Thank you."

For Board meeting highlights by Committee, click here.

Discussed improvement to the Legacy Diamond and above recognition and reward program
Locations for future Achievers
Options for Diamond Dreams (Peter Island) criteria
Suggestions to help with new IBO Activation
Future Promotions

Biz Ops
Looked at Switch App and future improvements
Discussed better ways to alert IBOA that products are being discontinued and better display suggested replacements
Discussed future promotions to increase volume for IBOs

Legal & Ethics
Discussed market research done by Amway
Looked at options for more Best Practice videos for the Field
Reviewed and discussed unauthorized online sales

Discuss direction for future skin care products
Continue to pursue options for more Gluten Free items in our health line
Discussed additions to the new hair care line
Reviewed new Body Key products to be previewed at Achievers

Election results are in! In January 2015, the five members will be sworn into office to serve a three-year term. The IBOAI welcomes:

Alberto Aguilera
Glen Baker
Howie Danzik (re-elected)
Dave Dussault
Joe Markiewicz (re-elected)

Thank you for voting in this election and making your voice heard. The new IBOAI Board members look forward to representing you!

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