IBOA International

The Independent Business Owners Association International, Inc. (IBOAI) is the advocacy organization for North American Independent Business Owners (IBOs) affiliated with Amway®. The IBOAI advises Amway on every facet of the North American business, from products and promotions to operations and business guidelines. The IBOAI and Amway are dedicated to partnering for success with your input, support and participation.

High-scoring U.S. Dream Academy’s Annual Power of a Dream Gala Big Success!

IBOAI Athletic shoesOn May 13, sponsors, fans, and friends of U.S. Dream Academy gathered at the Washington Hilton to celebrate high achievement and perseverance at the 14th Annual Power of a Dream Gala. This year’s event, “Score For Dreams”, was bursting with energy (many guests wore athletic shoes!), amazing entertainment, poignant moments, and heartfelt speeches of gratitude and awe. It was a night to remember for years to come!

Kicking off the evening, the VIP reception for special guests and sponsors featured the opportunity to meet Olivia McMillan, Miss America’s Outstanding Teen, and pose for sponsor photos with U.S. Dream Academy founder Wintley Phipps.

As each guest arrived for the gala, they received gift bags brimming with exclusive products offered by Amway. Following the theme for the night, each gala sponsor’s table showcased customized athletic shoes in honor of their sponsorship and the theme, “Go the distance – persevere”. 

Malik Yoba, American actor and emcee for the evening, added flair as he introduced entertainers and welcomed honorees. Malik Yoba is known for his starring role as a NYPD detective on the FOX drama, New York Undercover and as Yul Brenner in Cool Runnings.

Before enjoying a lavish dinner, guests were treated to a delightful performance by the DreamKids of “I Am” and then, with Wintley Phipps, the familiar favorite, “Kum Ba Yah”. While guestsdined, Olivia McMillan and The Savoy Ellingtons provided musical entertainment.

Kendall TidwellEloquently expressing his experience with and his gratitude for the ongoing guidance of the U.S. Dream Academy, Kendall Tidwell, keynote speaker, captivated the audience with his inspiring story emphasizing the importance of learning to forgive. His grandmother enrolled him in the Academy in fifth grade, and with the help of his mentor and the Academy staff, he learned to cope with the challenges he faced in his young life -- the incarceration of his parents, foster care, and uncertainty about his place in the world. As a high school student, Kendall has been an advocate for mentoring children of incarcerated parents. Today, he is a proud member of the graduating class of KIPP Sunnyside High School in Houston, Texas and plans to attend Lamar University.

In keeping with the annual tradition of U.S. Dream Academy’s gala, several outstanding citizens were honored for their remarkable achievements and incredible perseverance in life.

Recognizing a mentor who goes above and beyond in his/her roleis important to the Academy and their sponsors. This year’s award honored Charlene Anderson as Southwest Airlines’ Mentor Of The Year.

The prestigious Legacy Award was presented to Herbert Douglas, Jr., founder of the International Amateur Athletic Association. He helped integrate the University of Pittsburgh athletic program and is the oldest living black Olympic medalist.

Jody Victor receives awardThree incredible leaders were recognized as President’s Award recipients, including Crown Jody Victor, Chair of IBOAI® Governance & Oversight, and President and CEO of MarkerNET, Inc. Today, his business operates in 102 countries around the world. Also receiving this prestigious award were Jonathan D. Mariner, recently appointed by new MLB Commissioner Rob Manfred to serve as Chief Investment Officer of Major League Baseball, and Dr. EdwinMoses, a former track and field athlete, who won gold medals at the 1976 and 1984 Olympics. In 2000, Dr. Moses waselected the first Chairman of the Laureus World Sports Academy, an international service organization of world-class athletes promoting sports as a tool for social change.

Regina Belle, an American singer/songwriter, completed the evening with a fabulous song.

Attendees agreed; this year’s gala scored high in every aspect -- incredible entertainment, festive decorations, delicious cuisine, inspirational stories, and well-deserved honors. A big success for an exceptional organization!

Wintley Phipps and the DreamKids


U.S. Dream Academy’s 14th Annual Power of a Dream Gala

“Score for Dreams” Gala will be held Wednesday, May 13 in Washington, D.C. This is U.S. Dream Academy’s 14th Annual Power of a Dream Gala featuring dinner and an awards ceremony at the Washington Hilton.

Founder Wintley Phipps and the U.S. Dream Academy’s Board will honor:

Herbert Douglas, Jr., Oldest Living Olympian and Bronze Medalist
Edwin Moses, World Champion Hurdler and Olympic Gold Medalist
Jonathan Mariner, Chief Investment Officer, Major League Baseball
Jody Victor, President and CEO, MarkerNET, Inc., IBOAI Governance & Oversight Chair

Entertainment will be provided by Wintley Phipps and U.S. Dream Academy DreamKids Choir along with guest performers:

Regina Belle, Grammy Winning Singer/Songwriter
The Savoy Ellingtons, Entertainers Extraordinaire
Olivia McMillan, Miss America's Outstanding Teen 2015

For more information about tickets, contact Angela at 410-772-7143 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

March 2015 IBOAI Board Meeting Update

We are very proud of your IBOAI Board & MAC Members and all of their hard work on behalf of all IBOs! 

Much of what we discussed at these meetings  is still confidential and cannot be shared at this time.  Below is what we are able to share at this point.

Amway assured us End of Month issues are a top priority.  They are working on many improvements to the site's performance as well as customer service improvements.  Increased speed of delivery ... CSA improvements on the website and mobile ... Improved search feature with "search ahead" ... Better language when placing orders - more intuitive ... Adding expected "in stock" date for backorders ... Adding date for "on or deliver by date" instead of the vague "5 business days" ... Adding Tracking number with confirmation after order is packaged.

Now when placing a $750 order and requesting "expedited shipping" the fee will only be the $8 expedited shipping fee and not the regular shipping as well.

More improvements are in process for the site and customer service.

Updating the Amway Mobile App this month to load quicker and easier customization and other enhancements.

We requested that they update the "credibility video" to include more testimonials from Partner Store executives.

Social Media update and ways to utilize it for Amway reputation.  "Like & Share articles and posts" Amway Social Media sites (Facebook, Twitter, Instagram)
AmwayUS YouTube

Working on new Literature and Product Kits for Fall, 2015.

Working on revised Amway Business Owners Brochure (ABOB) Fall, 2015.

September product catalogs will go out in August.
8/3 Diamonds, 8/10 Platinums, 8/17 All IBOs (not sent 1st class so can take up to 10 days to be received)

New Product Discontinuance Protocol.
Update product page 30-60 days in advance with notice of limited availability.  Always provide a suggested replacement or similar product.  Also available on mobile.

Requesting online Holiday Gift Guides that can be printed by IBOs if printed ones are not possible.

Amway looking at expanding the XS Brand to include Sports Nutrition in the future.

Hope to have solution for Perfect Water boxes Summer, 2015.

Working on paper receipt book for those who need it for their customers.

Amway had planned to discontinue Wellsona Brain Health due to low sales ... but Terry Andrews convinced them that we need to keep it.  We've asked that they make it more prominent so that people know that we have it.

Still pushing for Gluten-Free Nutrilite products ... no date yet.

Also requesting products that are non-soy, dairy-free & bars without nuts or chocolate ... no date on that.

The upcoming Campaign Mini-Catalogs are going out to all renewed IBOs (not just engaged IBOs this time).

Requesting that the Body Key Shake Mix be made available in individual pouches  similar to those that come in the Body Key kit.  Right now price would be the issue.

Artistry Men's Skin Care is launching in May, which includes a premium shave crème. Amway will be keeping the Tolsom Shave Crème for the time being to keep an entry-level priced shave crème in the line.

The new Hydra V Skin Care line will launch in November.  There will be more information on that as it gets closer.  It will be priced lower than Youth Xtend, but higher than Artistry Essentials.  The intent was to discontinue the Artistry Essentials line.  We had requested that they keep the Essentials line, but it was a Global decision to discontinue it.  But they did come back with the 3 individual items from both AE sets be kept for several months after the Hydra V launch ... and will continue to pursue an entry-level prices skin care.

Reviewed Achievers & EDC/DC activities, recognition & amenities.

Received report on future Achievers, EDC/DC & NAGC locations.

We continue to push them to get Achievers out of December.  They are locked down with contracts through 2016.

Put a priority on improving the new IBO experience and targeting Activation incentives that will complement Fast Track.  Reviewed findings from the U35 Ad Hoc committee.

Continued to work on improvements for the Diamond Dreams (Peter Island) program to allow Diamonds to use Peter Island as an incentive to grow their business and earn another trip.

Updated on progress with stopping Unauthorized Online Selling.

Update on Ribbon program for Summer 2015.

Looked at possible new innovative Nutrilite door-opening products.

All of our meetings during Board week were incredibly productive, including a great Executive Committee meeting with Doug DeVos.

We will continue to work daily on the above issues and more; and will keep you updated on anything that we are able to share with you.

A Message from Bob Andrews 2015 Board Chairman

Bob AndrewsI am humbled and honored to serve as Chairman of your IBOAI Board in representation of all Independent Business Owners. You can be confident the Board is unified and dedicated to the proposition of optimum opportunity for every IBO in North America.

It is our priority and passion to preserve and enhance this great business model and fully promote the free enterprise system. By working closely with the Corporation and the Field, we can and will maintain the vision, culture, and integrity of the remarkable Founders and Pioneers of this Business.

During the past few years, the Board has strengthened its partnership with the Corporation and enriched communication with the Field. We will continue to frequently collaborate with Diamond leadership and Amway. By working together, I am confident our focus on increasing IBO activation, stability and profitability will yield dynamic growth.

May your business flourish and free enterprise triumph.

Here's to our shared success!

Bob Andrews
Bob Andrews

Derby Theme Wins Big at Diamond Celebration Dinner

IBO Leaders enjoyed another fabulous day in paradise on their fourth day of Diamond Club. Some started the day with an energizing workout and delicious Nutrilite smoothie while others savored a leisurely breakfast.

Many Diamonds participated in pre-planned activities of their choice, from ziplining to hiking, horseback riding to snorkeling, sailing to golfing. A special evening tennis workshop was wildly popular, featuring national tennis pro Murphy Jensen and several local pros working with individual teams of 10. For the finale, the IBO teams played an elimination tournament on the pavilion court under the lights. Great fun for all 100 of the participants and the pros!

Interactive workshops featuring previews of Nutrilite®, Bodykey by Nutrilite® and Artistry® products were offered for those who stayed at the resort. Many Diamonds and their families enjoyed swimming and sunning at the pool as well as the incredible resort spa and beachfront.

In the evening, the Diamonds were treated to an elegant, derby-style 50th Anniversary Celebration Dinner. Oh, the hats, the hats, the hats! Given the IBOs' derby-style attire, the theme was a big hit.

Derby Theme Enjoyed by All at Diamond Club Celebration Dinner

Everything was absolutely spectacular from the Diamond's attire to the gold-infused table settings and torch-lit gardens. Even the appetizers and specialty drinks kept with the Derby theme, aptly named Bonnets & Bow Ties, Triple Crown, and Run for the Roses.

Spirits were high as the Diamonds complimented each other on their finery, compared notes on the week's adventures, and posed for photos. Live jazz music by the Red Hot Band added to the ambience.

Before an exquisite dinner, ANA Sales Manager, Rajneesh Chopra, addressed the group with a warm, heartfelt message. He expressed how deeply the Corporation values its partnership with the IBO Leaders. He thanked the Diamonds on making the 50th Anniversary so special and announced a beautiful crystal anniversary memento was being delivered to each of their homes.

Crystal Anniversary Memento for Diamonds

During dinner, IBO Leaders were entertained with professional dancers waltzing to "The Way You Look Tonight" sung by Frank Sinatra. Adding to the evening's flair, IBO winners were chosen for the best costumes, based on their creativity, hats, jewelry and overall appearance. ANA National Accounts Director, Angie Polsgrove, announced the winners:

Best Male Derby attire: Charlie Duso
Best Female Derby attire: Leity Cohen
Best Couple Derby attire: Larry & Pam Winters

Following the luscious dinner and frivolity, the Diamonds were cordially invited to enjoy live music and dancing in the Haleakala Ballroom at the resort. Truly an extraordinary evening to remember for years to come!