Rule 4.3 says that you cannot display products from amway.com/en on “retail establishments,” including unauthorized Internet (or Web) sites. All Social Media are Internet sites, so this Rule applies to Facebook pages, MySpace pages, LinkedIn profiles, Twitter photo sharing applications like Tweetphoto or Twitpic, or blogs.
Rule 4.3.2 says that you cannot use any “broadcast communication methods, including computer communication networks like the Internet,” in which you haven’t personally contacted the person, to secure customers or sell products. This applies to social media as members of the Internet or computer networks. (See Legal Bulletin #17 for further information.)
Rule 4.23 says that you cannot send unsolicited e-mail messages to people you don’t know personally or by an existing business relationship. (However, you may send one unsolicited e-mail to request permission to send them correspondence.) Note: An unsolicited e-mail is one form of spam; another form of spam is an unsolicited commercial message sent through social media, such as Facebook, LinkedIn, Twitter, or on a blog. Another frequent form of spam on social media is posting comments the only intent of which is to promote your website, such as on Twitter or on blogs.
Read our IBO Best Practices article about spam.
Rule 8.3.11 says that you can neither present the Plan nor seek to sponsor someone using any “broadcast communication method, including computer communication networks like the Internet,” in which the person is not physically present. This also applies to social media as members of the Internet or computer networks.
In seeking participation of a prospective IBO in the Amway Independent Business Owner Compensation Plan, the registering IBO must comply with the following guidelines:
8.3.11. Must not present the Amway Independent Business Owner Compensation Plan or solicit participation in the Amway Independent Business Owner Compensation Plan through any broadcast communication methods including mass mailings, telemarketing, national or international advertising, radio, television, facsimile services, computer communication networks including the internet, or any other means by which personal contact with a Prospect is not present. However, IBOs may use digital media or maintain an internet website for use with Prospects, provided the contents of such media or website meet the requirements set out in the Electronic Communications Bulletin, and otherwise comply with the Rules of Conduct.
Rule 9.1 says you cannot use an Amway trade name (company name), trademark (product names), or designs (such as logos) without Amway’s permission. Thus, you can't use it as a social media handle or username, group name, page name, avatar, or other similar way without receiving the Corporation’s prior approval. You also wouldn’t include logos in Twitpics, Facebook, MySpace, or blog pages or YouTube videos.
Rule 9.8 covers IBO advertising in general, but says in specific that except as provided in rules 4.3.2 and 8.3.11 (see above), you may not advertise or promote Amway’s products or the business opportunity through the use of mass communication methods such as computer communication networks, including the Internet, where persons are not physically present. Those would, thus, apply to social media, too.
9.8. IBO Advertising: IBOs wishing to use advertising media must submit their proposal in writing, along with a copy of the proposed advertisement, to the Corporation for approval. The Corporation’s approval is for one (1) year only. Except as provided in Rules 4.3.2. and 8.3.11., under no circumstances may IBOs advertise or promote the Corporation’s products and services or the Corporation’s business opportunity through the use of mass communication methods such as radio, television, facsimile services, computer communication networks, including the internet, national or international advertising, or any other form of promotion where the person-to-person nature of the business is not present.
9.8.1. IBOs may purchase keyword ads on internet search engines provided that:
- it is in accordance with Bulletin 26
- IBOs have prior written approval from the Corporation