The Independent Business Owners Association International, Inc. (IBOAI) is the advocacy organization for North American Independent Business Owners (IBOs) affiliated with Amway®. The IBOAI advises Amway on every facet of the North American business, from products and promotions to operations and business guidelines. The IBOAI and Amway are dedicated to partnering for success with your input, support and participation.
Social media can open a lot of doors for you, both personally and professionally. It can provide ample opportunity to sponsor people you already know and communicate with IBOs and customers who are Internet savvy. However, to use social media wisely, you must know the pitfalls and blind spots, and that's what we intend to show you here: Social Media Dos and Don'ts for IBOs.
What you can do:
Note that in some social media circles, it matters how you follow or friend others. For instance, some on Twitter take offense if they follow you and you don’t automatically follow them back. However, you aren’t required to automatically follow them back and you may find it more manageable to sort through people who have followed you and follow back based on criteria that matter to you. LinkedIn advises you not to connect with people you don't know, yet you will likely receive requests to connect with people out of the clear blue. Most blogs allow you to block commenters, and some allow others to follow you, although not in the same way as in Twitter. Use discretion in deciding whom to follow/friend/connect with, especially as you learn what you’re doing. Not everyone will make a good social match online just as in real life.
|You Can ...||MySpace||YouTube||Blogs|
|Have a personal profile||x||x||x||x||x||x|
|Have a business profile||x||x||x||x||x|
|Start a group||x||x||x||x|
|Join a social group||x||x||x||x|
|Join an official Amway group||x||x||x|
|Join a professional group||x||x||x||x||x|
|Introduce friends to others||x||x||x||x|
|Control privacy on profile||x||x||x||x||x||x|
|Make a photo album||x||x||x|
|Link to video source||x||x||x||x||x||x|
|Start a video channel||x||x||x|
What you cannot do:
What we’re seeing:
Examples of violations we are already seeing on social media sites include
|You Can't ...||All Social Media Sites|
|Use Amway tradenames||x|
|Use Amway trademarks||x|
|Cold contact - sponsoring||x|
|Cold contact - selling products||x|
|Sell products publicly||x|
|Offer the opportunity publicly||x|
|Respond to opportunity/sales inquiries publicly||x|
|Give out your Amway ID and/or KEY||x|
|Send spam messages/comments||x|
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