Less about social interaction, YouTube is the megastore for storing and sharing videos with the world. It's where innovative ideas and creativity are rewarded with explosive viewing popularity. Its 258 million users include IBOs as well as critics, making it an important stop for prospects looking for information.
|44% of all online video is on YouTube||General video usage exposes you to negatives|
|Search feature is 25% of Google's US traffic||Sponsored advertising exposes you to negatives|
|Can create own channels, avoid negative videos||Sponsored ads exposes you to competitors|
|Creativity can lead your video to "go viral"||Sponsored ads exposes you to opportunists|
|Easy to upload, share links|
|Linking with YouTube has SEO advantages|