Chairman's Letter

August 28, 2025

Hello IBO Friends!

I hope you are enjoying these great summer months with family and friends.

The NAGC qualifiers started off their summer with a trip to Whistler, Canada, provided by Amway™. The location was beautiful; the business meetings were beneficial.

The June IBOAI® Board Meetings in Grand Rapids were quite productive. The Business Operations (“Biz Ops”) Committee, chaired by David Dussault and vice chair Steve Victor, submitted an extensive list of recommendations to Amway. Each of the Biz Ops members, Pete Herschelman, Namdeuk Kim, Candice Winston, with advisors Dayna Pappalardo and Marybeth Markiewicz, presented great ideas regarding new and existing products as well as digital improvements to advance our businesses forward.

Highlights:

• Relaunch of Limited Edition XS™ Electric Lemon Energy Drink – Order now!

• DITTO™ Forward activated on July 15, 2025.

• Get ready! Several product launches scheduled for this fall and first quarter of 2026, including Artistry Labs™ Illuminating Serum.

Kudos to the Awards and Recognition Committee, chaired by Shivaram Kumar and vice chair Juanita Maldonado. Contributing members include Mayank Gala, Maribel Galan, David Coley while Kathy Victor provides oversight. Their diligent work continues to improve digital recognition and performance.

The Legal and Ethics Committee discussed Rules 5.7 and 5.8. Insights were shared by Mike Telliga, Amway Government Affairs. Joe DePetris provided updates on the Direct Selling Association.  

A huge shoutout to Ana Nichols and Josh Hettinga. They are doing a tremendous job in their new roles, Ana as Operations Manager and Josh as Finance Manager. They make us look good! We are all proud of the IBOAI® team.

The IBOAI Board’s annual election is coming in September. Check your email for IBOAI Election information and voting instructions.

I am very excited for the close of our performance year 2024/25 and the start of 2025/26. September 1st begins a new business year and a great opportunity for additional bonuses for Platinums, Emeralds and Diamonds. Be sure to take advantage of these incredible incentives!

The Strong Start Incentive is really making a difference to the IBO groups promoting it! Worth noting: 85% of IBOs who receive at least one Strong Start check renew their businesses. Don’t miss out on this great opportunity!

I firmly believe 2025/26 will be better than ever! Enjoy the remaining days of summer and get ready to launch the New Year with a bang!

Best,

Vinny Pappalardo

Chairman of the IBOAI®